We create high social and environmental impact by using a process of upcycling to develop fashionable products. By upcycling agricultural food waste and using natural products with a process of dry tanning, we contribute to the growth of the circular economy while also providing sustainable employment.
More than 85% of the leather sector in Morocco is informal, and this comes down to organizational, quality and innovation challenges.
Morocco is a major producer of animal and fish waste, for example, it produces more than 500 million tonnes of fish waste annually (farmed fish excluded). The challenge is that this waste is relocated to 11 regions in Morocco, which suffer enormously from a lack of employability, especially among young people and women. Furthermore, the lack of sufficient skills in the labour market to ensure quality while meeting deadlines has limited the development of crafts in Morocco.
Our business aims to create an economic movement in small regions. We hope to achieve this by:
- training and empowering women and youth to develop innovative skills to produce products with us
- training artisans to develop the necessary skills in time management while maintaining a high-quality finish
- empowering fishermen to become our suppliers
Craftsmen will gain stable subcontracting partnerships which will help us meet the enormous demand of the international market and cover 11 villages and towns in Morocco; 3 in the first year, 4 in the second year and 4 in the third year.
We also provide flexibility to employees with familial responsibilities as we allow them the choice to work from home or in the workshop. Indeed, our project will make it possible to identify, train and directly integrate women in the production of leather (recycling of animal waste; fish skin, chicken skin) and young people in the collection of waste to be recycled. Throughout the project, 80% of job offers will be reserved for women, in addition to training and mentoring young craftsmen (men and women) to equip them with the skills necessary to compete in the labour market while ensuring quality is maintained.
It is likely that with CFYE support, the project will be better designed, proceed more quickly, or reach more young people than it otherwise would have. Overall, in absence of CFYE support, the initiative would have continued, but at a much slower rate.