Selection Jordan


Livinc with its consortium partners Rufoof (Al Yaquta) and Sinara aim to expand sustainable economic activities in the growing creative, digital and design business in Jordan. The goal is to match and upskill youth and women with employment opportunities in Jordan and Beyond.

The Problem

In 2017, Jordan had the lowest female labour force participation of the world (16,9% versus 62,7% men). Whilst at the same time, Jordanian women have the highest rate of high educated women in the MEA countries (53% of university graduates are women). The low participation of women in the labour market can be attributed to the strong patriarchal traditions in Jordan, these impact how society perceive the role of women and youth. Within these traditions women’s responsibilities are focused on household labour and domestic care.

In the Middle East and Africa there is a big gap between the demand of employers for workers and the supply of workers with the skills demanded by this market. Jordan is no exception to this problem. Besides this, there is a huge percentage of unemployed youth in Jordan. The covid-19 pandemic made unemployment rates worse, reaching a total of 25%.

This is why we believe it is important to train the Jordanian Youth, especially women, to gain skills that are demanded by the labour market while also introducing them to employment opportunities.

The Solution

The cultural and creative industries have been growing, offering resilience of job opportunities in different domains. For women these opportunities are also growing since most of them are integrating remote and flexible working capabilities.

With this project we aim to expand sustainable economic activities in the growing creative, digital, content and design businesses and upskill youth, women, and experts to match them with opportunities in Jordan and beyond. We believe in sustainable livelihood and decent jobs. Which is why we want to provide youth, especially women, with access to decent employment. Our project will use the business model of Academy, Incubate and Marketplace (AIM) and will provide youth with mentorship and lineages to (self) employment while upskilling them in the creative, digital and ICT sector.

Our goal is to create 100 jobs at Livinc (40 attributed to men and 60 to women), match 140 youth to existing jobs (56 attributed to men and 84 to women), and impact 160 jobs (64 attributed to men and 96 to women).

We believe that if youth and women are provided with the right tools using the AIM model, combined with support, mentorship, and employment opportunities they will gain a decent and sustainable livelihood in the creative, digital and ICT fields.


The contribution of CFYE to the project will enable us to match greater numbers of youth to existing job opportunities or to match already self-employed youth to more decent and profitable contractual opportunities.

The support of CFYE will also help the project proceed more quickly. Our targeted numbers will be reached within two years instead of four to five years.